Among all, below is my favorite “Driving Matters”.
Never came across with any beating this.
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Eh, somewhat recycling the same theme used in the 1989 US launch ads, playing on the nostalgia schtick. Basically saying the MX5 is the midlife crisis car.
I personally thought the #longlivetheroadster film Mazda did when the ND was launched to be great. No voice over, just NA/NB MX5 owners having a great time in their cars, and capturing what I think is the true spirit of the MX5. The message was universal, understood in any language, by any age. And the lady with the R-Limited was a member of this forum.
Two different cuts
And one where you are introduced to the owners
Mazda UK did a mash-up of several ads, also avoiding this midlife nostalgia trope
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