Indeed! I bought my first MX5 in 2004, a new Mk2, and got £2K off the then £16K car. But in 2007 I traded it in for a new Mk3 roadster and didn’t get much discount at all as Mazda UK were selling all of those they could get and were not in a mood to discount them! This is the car I am now replacing with a new 2.0 Sports Tech.
I did consider the GT Sports Tech but all you get for the extra £1,500 is black wheels instead of silver, stainless steel scuff plates, black body door mirrors, and the nice looking but rather impractical light tan upholstery.