I have just read The Chairmans Report, and his comments about the Blyton Motorsports Weekend having reduced numbers,
It was Fathers Day Sunday that weekend
How many more members would have been out on track if they were not being wined and dined by their off-springs or taking their father out for the day?
My son came with me to Blyton and shared my car, win win as far as I was concerned and I did notice one or two other pairings in cars which looked the same. I do take your point though and it might have been nice if the date clash had been recognised and maybe there could have been some kind of encouragement for families to attend. As a Dad I’m at my happiest when I’m on track with my kids.
I got to go because it was Father’s Day!
Take your point Burton, other people have also commented on this. We have taken it in to consideration with the provisional dates that we have booked for next year. As soon as we can confirm the dates they will be posted with more information about next years event.
Peter
The previous years’ event clashed with other events. It’s going to happen whatever weekend gets picked in June, July or August.
How does having provisional dates in any way help you to avoid event clashes?
Do you know the dates of, for example Japfest1, Japfest2, JAE… To name three huge events off the top of my head. Not mentioning dozens of others.
If you have straitjacketed yourself already then you are just going to have to live with those dates no matter what happens.
Blyton15 was a failure for two very very obvious reasons and neither of them was Fathers Day.
The marketing for it was late, lacklustre on the whole very poor. It completely failed to reach a large enough audience and it completely failed to promote the ‘features’ of the event.
The ‘Goodwill’ of the event ran out last year. ANY major event will suffer from this. It’s not a criticism of the event. It’s an understanding that each year you do the exact same event you will get less and less take up. Three events is the average limit. Because, to put it in simple terms, ‘been there, got that tshirt’. Blyton 2015 failed to realise that the event HAD to evolve and grow to entice customers back. Simply repeating the same event was never going to cut the mustard. Sadly to compound the problems Blyton2015 wasn’t even as good as Blyton2014. It had less ‘features’ and fewer marketable qualities.
If the club wishes to continue with a Motorsport Weekend and to my mind it is a massive if, because simply rehashing the same formula again next your would be the very definition of insanity. Then the club needs to take a very very serious look at how it structures its approach and the team in place that organises the event. An understanding of motorsport is not required to organise this event. An understanding of events management and promotion, however, is.
Anything to do with the belt tightening a lot of people are being forced to do in recession perhaps?