LOL, sorry, never noticed where that thread was
! So here are my words of wisdom on the subject which started off as a request for a link to online copies!!
OK, so currently they go online, but we are deliberately keeping them a few editions out of date so as not to take anything away from the printed version. A magazine also comes with an area newsletter for about 50-75% of the membership, the address sheet is quite often used for other purposes with event info and applications forms etc. Not always but two editions a year also come with the means to access the rally, such as a windscreen hanger. We also insert the annual stickers in there, and the calendar.
Opting out of a magazine therefore presents all these issues to resolve. If you still want the hanger, stickers etc. then we have to customise the dispatch process and I suspect make that even more complicate than it already is. And costly. So we are not perhaps looking at saving much on post, as most months there will be something to send out to members. Add in all the extra admin or systems we then need to customise each member’s bi-monthly post, more cost.
Next step is graduated memberships, perhaps cheaper if you don’t get a magazine. So here we are into more admin cost again.
But would we save on printing costs? Anyone who knows about printing will appreciate with volume there are huge savings as so much of the cost is the set up, once you’v paid for that the cost for a few extra thousand copies in peanuts. So a few may opt out, but its not likely to save any money, and unless we then have a significant number of drop outs, its unlikely to reduce the bulk number printed, so no trees really saved either. And we only use FSC paper, which is sustainably sourced anyway.
Now the best bit. If you ring or email membership tell them you don’t want to receive Soft Top Hard Top they will be happy to oblige, and they will tick a little box on your membership record, and no more will arrive. Its an option built into the system now, please feel free to use it, but remember you won’t get any of the other things sent either, currently you will only be seeing 4-6 months out of date editions, the Club probably won’t save on printing costs, but we will save the postage! (So why is the option there you ask? Because in some rare events people don’t want them, I think it was originally added in due to a bereavement)
I think as things progress we will have to look at this more seriously, so this is not me dismissing it out of hand, but my gut feeling off the bat is it will neither save money nor trees, sadly. The magazine is a big part of the Club’s offer to members, its our main means of communication with all 7500 members and their partners.