The latest MX-5 Price List now shows price increases for all models.
A prime example is the Homura Roadster which (including VAT) has gone up by exactly £300 - doh!
Current Price List (dated 1st July 2025) here…
Yes, I was bored and on their conficurator the other day and thought the prices looked increased.
You’re correct ab out the ‘latest’ increase amount. Here’s April’s, to compare to, when ‘yet another’ increase occurred
So now not far off £30k for a base MX-5 1.5L in a paid for colour. Nuts.
Still, people are more than willing to pay these prices, or worse, think of how much a PCP car (in general) at a non 0% APR costs, when interest is factored in!!
Not helped by the fact that you have to give £7500 to the government on buying one.
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I thought the prices were high when I saw the announcement (as are most new cars in my mind) but recently read an article that said allowing for inflation the nd4 is comparable with the NA in 1990!
Car prices have dropped in real terms. This explains why there are so many on the road.
My Dad bought his series II Morris Isis new in 1957 with right hand gear-change and handbrake beside the seat(!) and the optional overdrive and radio.
With an Export to Africa deal avoiding purchase tax, it cost him a few pounds short of a grand.
No cheap jet travel in those days and we drove up in it from Capetown.
Apply inflation and that is more than 100k today for what would be regarded as a very basic simple, uneconomical car. However in dry Central Africa it did last forty years and ~350k miles on the same engine and with no rust.
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The comparatively high sticker prices can be eased somewhat by fighting to get the best possible discount when buying new.
There are huge discounts to be had if you take your time and shop around, and be prepared to walk away if a dealer won’t play ball.
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My wife and I were very tee’d off when we bought our new Swift two years (next week!) ago. We were dead set on a particular model…the 1400cc blown / +soft hybrid. It was just a shade under 22k ex works…and a small build deposit of £100.oo to get it going in Japan, with a 3 month delivery. This was fine.We had made two visits, had an extended test drive…and were confident our choice was best for us…so we started a process off getting shot of both the money-pit 5’s
after 15 years of dual ownerships. Except…we go in a week later after calling them to book an appointment…to find the car shot up a couple of days after our last visit by £1,500. Not happy…at all. Would have made no difference to walk out..all the dealers were identical. I knew…after pressing them…that they knew this was going to happen “very shortly” …days…and if only they had bothered to call…we’d have been round at a toot to seal the original price deal. In the end, they got a cheaper 4 year APR deal for us…and knocked another £400.00 off the top line on top of the Suzuki dealer £1000.00 discount. Not good. But tbh…when I crunched the numbers later…it’s going to be around £800.00 less in the end. They did not make a lot of profit from us in the end really. I’d have gone elsewhere…were it not for the fact the dealer is 3 minutes stroll from our house so easy to drop off for servicing etc.
Mx5’s are cheap.Dialing in inflation from 1990 for a 14k 1600cc Mk1…that was like £31,800 now. According to my online calculator anyway.For an infinately better car. Think back to your take home wages in 1990! If you still smoke…each single ciggy is at least 10 bob a puff!
That might also be due to how easy it is to get credit.
I get that, but I rarely (ever?) see a poster X saying how much he or she paid for their car and how much they got off via bargaining.
It must be me, but whenever I’ve got what I’d call a ‘deal’ it wasn’t through bargaining a sticker price (got some off of course, but not much), but when pre reg cars were around. £5-6K off new for cars with 3 miles on them.
I’ve tried for ‘huge discounts’ on RRP new cars, with dealers (many) not interested- if you don’t want it mate, someone will etc.
I’d like someone to tell me which charm school they went to if they can ring up a dealer and get, say, a brand new Homura 2L, RRP £36K for £30K say- and prove it. And maybe use their infinite charms to, at the same time, get a ‘great’ part X price to go with it. Kind of 'hey guys, called dealer X today, ordered brand new Homoura in red for £30K cash, a ‘huge discount, no finance rubbish either, and no stupid add ons like ‘ceramic coating’ to sweetening him, either. And guess what, ‘webuy’ were offering me £6K for my car, but I worked my magic and the dealer gave me £9K for it. Job done. Here’s the proof’ 
Mind you, we could go on Autotrader and get an electric- looking at some of the genuine eye watering discounts, one might be able to bargain a bit further and get them to pay you to have it lol
I also remember about 11 years back when a Swift Sport I wanted arrived at a garage, 1 year warranty left. Turned up, test drove, wanted it. Off the top of my head it was £10K, but I wanted a ‘huge discount’ of £250 off, so offered £9,750.He said no way. I was ‘prepared to walk away if a dealer won’t pay ball’, and my ego and pride were in tact as i did just that. Car sold within 3 days (obviously full price or so if he wouldn’t even do £250 off) and me '‘prepared to walk away if a dealer won’t pay ball’ wound up with no car and didn’t get another which I wanted via ‘shopping around’ for about a year 
Moral I found out: in most cases if I don’t want it, someone else will soon enough.
Correct. Which is why we broke our golden rule of a tactical flounce off…knowing it would be a pointless exercise in futility.
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I got a new CHR in 2020 3 weeks before lockdown.
£29k and 0% when the deal came to end in 2024 Toyota offered me an equivalent spec at £42k and 6.9%.
Decided to keep the 2020 and buy a 93 NA
One important factor that plays into this is whether a manufacturer supplies vehicles to franchised dealers (which buy the cars and has freedom to discount) or whether they operate the newer agency model (where the manufacturer still owns all the supplied cars and strictly controls retail pricing).
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You are a sane person!
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I saw that reply and at first thought you’d quoted me. I thought someone said I’m sane and it made my day. Then the fall when I realised you’d quoted someone else 
The MX55 was launched in the UK on14 March 1990, priced at £14,249. For that, you didn’t get that much. William Kimberley at Motor Sport griped that the mirrors had to be adjusted from the outside, there wasn’t a clock and even the radio aerial wasn’t telescopic.
£30000 in 1990 money is £12,100.
If it helps, you’re a sane person as well 
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It must have been a stupid price back then too.
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