A few things really.
First, and most importantly, ask a hyper-critical passenger to come for a sunny drive top up, and top down, so she can discover what she can hear and where it might be, and give her a proper engineers stethoscope to cast around in the void behind the seats. Lots of possible noise spots!
“What do I need this tube for?”
“Oh I see.” (see? hear?)
Careful, say nothing except an enthusiastic “Excellent! Thanks! That’s really useful, now we can sort it.”
Now back inside the garage with the old cylinder vac with long hose and its noisiest narrow crevice nozzle.
She sits in the seat as before, top up, windows closed, but now you move the vac nozzle around under the car and along the shut- seals while she listens in the places where it was worst on the sunny drive and directs you. She is the master now, the expert ear, and it’s so satisfying for both members of the team when achieving positive results in pinning down noise hot-spots.
That’s the diagnostic side, and well-nigh impossible to do quickly and safely on your own.
Curing the noise requires adding another pint of bat’s blood to the magic cauldron.
Sometimes a cure is simply just not possible, but often it can be reduced. Experience and choice of materials can go a long way towards good results with little cost while still allowing ventilation and drains to work correctly.
For example; a few years back I did this with the Niseko, and I put sound absorbing foam wedges on the backs of the trim panels facing the ventilation exits, and then later added more on the body adjacent to those vents. Back of the trim gave a big reduction, but extra on the body facing the trim foams, very little added benefit, so I didn’t bother with the extra in the 25AE.
And of course with top down those rear vents don’t open much or produce significant noise!
I have a sound level meter, it’s simple and basic and not exactly hi-fi, and never comes close to being a lab instrument, but it is excellent for relative measurements in a domestic or car environment. I managed to fix some incorrectly assembled bookshelf speakers (wrong bass units) with help from it and a tone source. It might possibly help with diagnosing the 25AE Alpine speaker system.