I think it should be about loyalty now with companies, treat existing with respect not another computer generated number.
I’ve been ok with Admiral, yes they do try it on but soon fixed but only after making that call. I appreciated the £50 back last year because of the pandemic.
Looking at others (I digress) my TV/broadband/phone company have lost my business last month all over around £48 discount. Yes I stuck to my guns, after over 20 years loyalty with them they’ve well and truly done their worse this time on pricing.
On the other hand my mobile phone contract has been renewed, the sim only deals I had are now cheaper and more bang for your buck, couldn’t have been more easier and politely done too.
It’s a price war out their, often said sometimes loyalty counts for nowt.