I’m not concerned about the origin of the badge (and the transaction in 2005 was rather more than buying the rights to a nameplate, including the transfer of many MG-Rover engineers to China), nor was that the objective of the thread. But I think I might replace my Japanese copy of a Lotus and my Indian-owned Jaguar, which has Chinese parts, with maybe a Chinese/Thai-built car that has a familar badge, and which was styled and engineered with some British input. Or at least my interest is piqued.
And the question remains; is the MG4 a significant car?
Significant because its not a SUV
Significant because of the spec and price
Significant because it is a MG where the designers have taken note of some of the heritage in the chassis design (and listening to reviewers, there does some to be a competant chassis there, something MG-Rover was rather good at…)
Significant because its a ground up EV that doesn’t cost the earth
Significant because its a MG that can be judged on its merits, rather than trying to figure out which cast off MG-Rover part was there (the K-Series soldiered on for many years as the N-Series, and the MG6/Magnette was actually a rebodied Rover 75)
In terms of names, lets see what happens next year with the MG4 Triumph; this is the twin motor AWD version with 400hp. BMW own the Triumph car name…
Longbridge is not an assembly centre anymore. It is home to the SAIC Motor Technical Centre, which employs about 100 British engineers and designers who are mostly engaged in MG development work. Longbridge is the location of Advanced Birmingham, which was SAIC’s first design centre in Europe. In 2020, they opened Advanced London, which is more ficused on MG development work rather than Roewe.
Longbridge last assembled a car circa 2012, when they were doing some sort of work with th Magnettes.
Carl Gotham is British (and now at Ora, which we are going to hear a lot of in the coming months). Robert Lemmens came right out of the heart of the British car industry, a graduate of Coventry University.
Cars are very international in nature. The Fiat Spyder was built in Japan, using Italian parts, and styled by an Austrian. But everyone believes it to be an Italian car, and worthy of the badge. The famous Nissan 350z, which revived Nissan’s Z-brand, we think of as Japanese as Sushi, But it was styled by a bloke from Leicester, of Indian heritage, living in California.